Personally Identifiable Information (PII) is information that identifies a specific end user. When you engage in certain activities on the Website, such as creating an account, ordering a product or service from the Institutions (as defined in Terms of Use), submitting content and/or posting content in discussion forums, entering a promotion sponsored by the Institution, filling out a survey, posting a review, sending feedback to us or the Institutions, requesting information about our services, applying for a job or posting a video (collectively, "Identification Activities"), we may ask you to provide certain information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain information about yourself, including but not limited to your personal details such as name, gender, contact details and other data essential to provide the services available through this Website. When you order products or services, we may also ask you to provide us with financial information, including but not limited to, your credit card or debit card number, expiration date and authentication codes or related information. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity. We use Personally Identifiable Information to provide products and services to you, administer promotions, enhance the operation of the Website, improve our marketing and promotional efforts, analyze Website use, improve our product and service offerings, and to tailor your experience with the Institutions. For instance, if you send our customer service an email we may use your comments and feedback to tell others about our services, and may post your comment in our marketing materials or on our Website. In addition, if you use our Website to send information or a product to another person, we may store your personal information, and the personal information of any recipient. We may use that other person's contact information to allow him or her to view and accept your gift or to allow the recipient to access the information you requested we send. We may also use Personally Identifiable Information to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including our Website Terms of Use, and this Privacy Policy, comply with applicable law, and cooperate with law enforcement activities.
In the event there is any change in your Personally Identifiable Information like your address, phone number or email ID, you may send us intimation about the changes and we will make the necessary amendment in our records.